Why sponsor Swim4Kids?

Brand Awareness

Build significant awareness of the SPONSORS NAME brand.

Direct Marketing

Highlight the dynamic name of SPONSORS NAME directly to thousands of individuals within SE Queensland.

Values

Align SPONSORS NAME’s values with Queensland’s largest well known Children’s Charity.

Staff Engagement

Engage internal staff to create stronger team skills and promote staff fitness within the workplace while helping sick kids.

Advertising Value

Tap into an event that attracts over $150,000 worth of advertising across Brisbane and S/E Queensland including Network Ten and 97.3FM media sponsors

Care for Queenslanders

Demonstrate SPONSORS NAME’s care for Queenslander’s health and wellbeing.

The Royal Children’s Hospital Foundation

Last year, the Royal Children’s Hospital was called on more than 280,000 times to help care for more than 30,000 sick kids from all over Queensland, as well as interstate and overseas. Over half of the children we treat each year come from outside the Brisbane area – we are the primary hospital for all children in Queensland being treated for cancer, and care for the sickest children sent to us from all over the state and beyond.

The Royal Children’s Hospital Foundation is working wonders for sick kids by investing in groundbreaking research, leading to faster diagnoses, better treatments and ultimately cures. Our researchers developed the cut down liver transplant technique, now practiced worldwide. Pioneering work by our researchers developed a diagnostic tool for meningococcal virus, that reduced diagnosis time from 3 days to just one hour, saving the lives of children all over the world, as well as reducing the devastating impact on those children affected.

Every year more than 500 Foundation volunteers are working wonders for our little patients and their families, through entertainment and support services in the Royal Children’s Hospital and other health centres across the state.

What is the Swim4Kids?

Swim4Kids is a tag team swimming event. Swimming in a purpose built cage behind Tangalooma’s number one boat, 2011’s swim will start from Brisbane on Friday 22nd October and head out to Tangalooma Wild Dolphin Resort. Swimmers will enjoy an all inclusive beach party and accommodation at the resort, before gearing up the next morning to swim back to the Breakfast Creek Hotel on 23rd October and a grand finale party.

Each swimmer swims roughly 1 km in the cage, and can take part individually or in a team of three. Before and after their swim, they will enjoy a scenic cruise and hospitality on board Tangalooma’s jet cruiser ferries following the relay – a fantastic day on the water at the height of whale watching season.

Individual swimmers must raise a minimum of $1,500.00.00 for the Royal Children’s Hospital Foundation to take part, with teams of three raising a minimum of $3,000.00 collectively.

In its 4th year, this unique event brings together Brisbane’s community and corporate to help work wonders for sick kids. Back again this year, Tangalooma island Resort are ensuring that this is a once in a lifetime adventure.

2011’s event aims to capture at least 150 corporate teams, predominantly 25 – 45 year old Queenslanders. Our participants are proactive with a strong social conscience, health focus and financially savvy.

Media

• Network Ten will be the television partner for 2011’s event.
• 97.3FM will be the radio partner for 2011’s event.
• Community Service Advertisements will be produced and aired by both parties prior to the event – combined value in excess of $150,000.00
• Both parties will promote the event on their website, with their own corporate partners and with their viewers/listeners prior and during the event.
• Website promotions will include the Royal Children’s Hospital Foundation, Network Ten, 97.3FM, Tangalooma Resort, Swim4kids and Couee websites.
• Collateral will be produced by the RCHF which will include a poster and donation tin wrap.
• Network Ten has committed support and participation.
• 97.3FM’s Campo has committed to participate in the swim
• A full PR campaign will support Swim4kids – last year print media covered the event from all over Queensland and Northern NSW

GOLD MEDAL SPONSORSHIP - $25,000:

- Category exclusivity
- Logo on cage and boat for duration of swim
- Logo on Swim4kids poster and tin wrap for event
- Logo on CSA produced by Network Ten.
- Logo on electronic letterhead sent to all participants
- Logo on media promotion where possible
- Logo on all viral emails to swimmers, sponsors and media before, during and post event
- Opportunity to include DL information flyer in each swimmer registration packs.
- Logo and link on Swim4kids website, www.swim4kids.com.au
- Invitation to the official Swim4kids launch
- Invitation to the official start of the swim
- Invitation to Friday night beach party at Tangalooma Resort
- Complimentary accommodation for Friday night at Tangalooma during the swim event
- Invitation to the finish party at the Breakfast Creek Hotel networking and media opportunities associated with this event
- Opportunity to promote association with Swim4kids appeal that raises vital funding for the Royal Children’s Hospital Foundation to internal and external markets.
- Staff morale and team-building potential associated with good corporate citizenship
- Evaluation report, Certificate of Appreciation and Letter of Thanks.

SILVER MEDAL SPONSORSHIP - $10,000

- Category exclusivity
- Sponsors logo on boat for entire event
- Sponsors logo on all printed material sent to all participants
- Sponsors logo on official event website, www.swim4kids.com.au
- Sponsors logo on electronic letterhead sent to all participants
- Invitation to the official Swim4Kids launch
- Invitation to the official start of the swim
- Invitation to Friday night beach party at Tangalooma Resort
- Complimentary accommodation for Friday night at Tangalooma during the swim event
- Opportunity to promote association with Swim4Kids appeal that raises vital funding for the Royal Children’s Hospital Foundation to internal and external markets.
- Staff morale and team-building potential associated with good corporate citizenship
- Evaluation report, Certificate of Appreciation and Letter of Thanks.

Business Benefits

Swim4kids not only offers extensive promotional benefits to your company, but a partnership with the Royal Children’s Hospital Foundation offers significant business benefits as well:

Cavill + Co Consumer research in Australia shows:

• 77% of consumers would buy a product that supports a cause they care about
• 54% would switch brands
• 56% would switch retailers

Cavill + Co’s research of employee attitudes to charitable partnerships found:

• The most popular cause for all employees surveyed are Children’s Charities
• 88% would feel proud to work for a company that supports a cause
• 83% would prefer to work for a company supporting a cause over other companies
• 41% would take a job that paid less if the company made a difference to the community

Consumer research shows:

• Medical research and health and medical care for children are the most popular causes that consumers want companies to support
• 75% of consumers would prefer to see companies support a local or state cause, over national causes
• The Royal Children’s Hospital Foundation enjoys 79% awareness among the Queensland population.

Measurement

As part of our relationship, RCHF will provide a detailed analysis of the event’s success. We will engage with SPONSORS NAME at a state level to ensure that all key stakeholders have a detailed grasp of the success of the event before, during and after.

You will also be assigned a RCHF Fundraising Account Manager who will walk you through the journey. They will also provide a customized report detailing the success of Swim4Kids as measured against;

• Media exposure
• Sponsors exposure
• Participant numbers
• Money raised
• Business involvement
• Launch attendance
• Use of funds raised
• Event Costings
• Overall success

Join A Winning Team

Success in your charity partnership depends not only on a respected and credible cause, but the professional support your partner can provide. The Royal Children’s Hospital Foundation has over 20 years experience in managing successfully corporate partnerships with companies of any size. Our Corporate Partnership team has an outstanding track record, with careers that have included winning the Australian Financial Review’s National Sponsorship Awards and other industry recognition. Our partnerships are supported by our PR agency, as well as our in-house PR, creative design and web development staff.

Our partnership together will involve;

• Liaising with a RCHF supplied Account Manager to ensure a smooth and effortless relationship.
• Making payment of your sponsorship.
• Supplying your logo for use in promotional materials and approving its use.
• Providing your promotional materials for inclusion in registration packs.
• Entering your staff or clients in the Swim4Kids.
• Locking in your attendance to the launch, start of the swim, party at Tangalooma Dolphin Resort and the post party.
• Booking your hospital tour.
• Attending a wrap up meeting to measure the events success for you.
• Receiving our grants book to see exactly how your support has helped sick kids.

As a corporate partner of the Royal Children’s Hospital Foundation, you’ll be joining some of the leading companies in Queensland and Australia. Our current and past partners include:

• Woolworths
• Coles
• Big W
• Bunning’s
• The Coffee Club
• Bank of Queensland
• Heritage Building Society
• Muffin Break
• Network 10
• 97.3FM
• Nova 106.9FM
• B105FM
• Tangalooma Wild Dolphin Resort
• Golden Casket